Free PDF , by Tim Brown
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, by Tim Brown
Free PDF , by Tim Brown
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Product details
File Size: 820 KB
Print Length: 276 pages
Publisher: HarperCollins e-books; 1 edition (September 16, 2009)
Publication Date: September 29, 2009
Sold by: HarperCollins Publishers
Language: English
ASIN: B002PEP4EG
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Amazon Best Sellers Rank:
#62,781 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I was hoping this could perhaps inspire me as I begin my career and to see how the world could use more "design" oriented thinking. While there are certainly many interesting examples and ideas in the book I think this may be more geared towards people in management or in business for themselves. To be sure, the ideas seem rock solid, the kind of holistic thinking that is advocated in the book IS what makes many of the most successful companies in the world. But, again, i feel like "little old me" can't really make the kind of changes in a corporate environment that would be necessary. But I guess if part of the point is simply to put the idea of "Design thinking" out there, then this book deserves to be read by those who are in positions to make those changes. I know I will appreciate the concepts taught in this book if/when I reach that point in my career.
“...predictability leads to boredom and boredom leads to the loss of talented people.â€Unfortunately, this statement on page 17 mirrored my experience with the book: predictable writing leads to boredom and boredom leads to a loss of attention.There’s no compelling story or message. The writing lacks fire. Stories of IDEO’s successes are unconvincing and uninteresting for lack of detail. The cover design, the hand-drawn “mind map†on the inside front cover, and the slightly unusual pagination all suggest a forced quirkiness without purpose.If the book were bold in its design or in its writing that might cover for the thin material inside, but the presentation is so mild and hesitant it’s hard to share the author’s enthusiasm.If you’ve attended a design or engineering meeting in which an earnest colleague explains the obvious at length, and with relish, then you’ve already read this book.I’d like to say that there is a better book buried inside this one, and that “design thinking†could prove a useful methodology if delivered by a more skilled writer, but whatever useful nuggets might be found here are expressed more coherently, and more usefully, in other books about design.If you haven’t yet read Donald Norman’s book The Design of Everday Things, read that. Cherish it. Use it to swat away people who invite you to watch inspirational videos. Read it again rather than read a lesser book. Then try The Visual Display of Quantitative Information by Edward Tufte.Norman’s and Tufte’s books are well written. They should piss you off a little bit because they open your eyes to how terribly designed many products are. You’ll be different after reading those books. You won’t want to change the world after reading those books; you’ll want to fix it. You won’t find many more books like them.Although I have respect for IDEO, and nothing against the author of this book, I can’t recommend buying it. If you find my copy in a Little Free Library, then it could be worth some time flipping through. But in general your time would be better spent reading books about design that appear on numerous “best of†lists.
The book is great for exploring the discipline of design thinking and even greater when it has applied it to so many cases of innovation in the context of "change". Tim has expansive experience in the field, no doubt about it.But, in many places in the book I found Tim wondering around aimlessly and that sometimes confused me, and many times made my journey of this read difficult. Maybe because he has the mind of a designer and design thinking could easily look like an aimless journey.. and coping with a mind of designer along a creative path is by nature an unpredictable experience. Besides, I wish Tim goes for a refresh on the book as 2008 is too old for an era of digital transformation and disruption.In my opinion, "design thinking" is a bad name for a way of work that has evolved over time and in many areas that hardly can be claimed as belonging to it. Empathy and human-centered approaches, observation, brainstorming, experimentation, and prototyping are all ways of work and development that you can find in many disciplines such as design, strategy, software, training, problem-solving, and many more. Being a bad name is because of two reasons: it emphasizes "thinking" and ignores "doing", and it mentally (not actually) attaches it to design while it applies to many other areas. But I guess "design thinking" is made to stick, and I have no real issue with that.I would recommend this book for those who would like to explore the topic and at the same be cautious of its fuzzy nature.
If you are looking for a book that describes Tim's view of what IDEO does, then this is a good book and probably deserves a higher rating than I am giving it. But, I doubt that is what most people who do buy the book are hoping to find. I think that most people will be looking for a guide to the application of design thinking in their own business environments. This book is not that. In fact, it is so far from it that I was sorely tempted to give it a one star rating. As a how to book, it is about as big a turn-off as one could imagine. In the early pages he describes what appears to be the hiring process at IDEO, but he makes it sound like this super selectivity is required to identify anyone who will be participating in your own design thinking efforts. Of course, that tone is not helpful at all. What we need is a guide to help the teams we have apply they disciplined tools of design thinking that are oh so tersely described in the IDEO "method card" deck.So, if you want a book that describes what to expect from IDEO should you happen to hire them to help you with a particular customer enablement challenge, this book is for you and you should think of it as a five star book. It would also rate it highly as a book to give to a superstar employee in whom you are going to invest the bucks to send them to the Stanford d School's "Bootcamp" program. But if you want a guide to the application of design thinking to give to your troops, avoid this book like the plague. I would rate it as something lower than one star for that purpose.
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